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Bold by Design is a no-fluff, soul-stirring guide for purpose-driven BIPOC founders ready to lead with clarity, culture, and conviction.

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    “Deon is a brilliant brand strategist, If you are looking to learn from or hire someone, look no further than Deon & The Threi Strategy team. They Are The Truth!”

    Gracelyn Sorrell

    Norfolk, VA

    What you get:

    Expect hard truths, sharp strategy, and unapologetic clarity. Bold by Design will challenge you to rethink your brand from the inside out...cutting through the noise to build a business rooted in purpose, aligned with culture, and designed to lead. If you’re tired of fluff and ready for impact, this is your playbook.

    What is it all about?

    Bold by Design is a no-fluff, soul-stirring guide for purpose-driven BIPOC founders ready to lead with clarity, culture, and conviction. Written by seasoned brand strategist Deon Bonaparte, this manifesto distills over a decade of expertise into a transformative blueprint for building brands that don’t just grow...but move the world. More than a branding book, it's a rallying cry to elevate purpose into power and brand into legacy.